The Archies is an American fictional garage band founded by vocalist/guitarist Archie Andrews, bassist Reggie Mantle, drummer Forsythe “Jughead” Jones, vocalist/keyboardist Veronica Lodge and vocalist/lead guitarist/percussionist Betty Cooper, a group of adolescent characters of the Archie universe, in the context of the animated TV series, The Archie Show. The group is also known for their real world success, through a virtual band.
The fictional band’s music was recorded by session musicians, featuring Ron Dante on lead vocals and Toni Wine on duet and backing vocals, and released as a series of singles and albums. Their most successful song, “Sugar, Sugar”, became one of the biggest hits of the bubblegum pop genre that flourished from 1968 to 1973.
“Sugar, Sugar” is a song written by Jeff Barry and Andy Kim. It was originally recorded by the virtual band the Archies. This version reached number one in the US on the Billboard Hot 100 chart in 1969 and remained there for four weeks. It was also number one on the UK Singles chart in that same year for eight weeks. The song became a hit again in 1970 when rhythm and blues and soul singer Wilson Pickett took it back onto the charts.